Do you have an Instagram account? Do you post about gardens, flowers, trees, horticulture and related topics? I've love to know about your account and for you to also visit mine which is at https://www.instagram.com/gardenimageryau/
I want to also introduce to you something I've recently been learning about and that is Instagram Pods. A pod can mean a group or a family, as it does for dolphins. Plants also form pods, e.g. peas. With Instagram it's about a private group of like-minded people, friends or even family members, choosing to support each other in Instagram. They would usually have the same or similar audience. The members of the Pod become an Instagram family. The purpose of these pods is to help encourage, support and boost each others' posts by commenting on new posts when published.
The original idea behind it was that each member of the pod messages all the other members so that they can immediately like and comment on the new post. Instagram allows you to message up to 15 people simultaneously so you could, realistically, have 16 members in your pod. With increased engagement from these members as soon as a post goes live, it communicates to Instagram that this particular post is generating engagement.
Why did people feel the need to do this? Because Instagram changed the algorithms and the way they were serving up feeds and now are only showing your posts to the followers that they feel are most likely to engage with you or are important to you. Similar to what Facebook began doing. So posts that receive a higher number of likes and comments will perform better in the algorithm. It is important that members of your pod are adding thoughtful comments - see below for more info. And how long might this work for? Who knows? Depends on whether Instagram, once again, changes how they manage the algorithms for posts. But for now, it's working for many.
Besides the group message on Instagram though, there are other ways you can notify everyone in the post and that is:
- Get them all to turn on notifications for each member of the pod so they're notified on their phones as soon as a new post goes live, or
- Form a group on Facebook for that purpose and have a daily thread running. Ask each member to comment with a direct link to their latest Instagram post and of those who comment, they need to comment on 3-5 of the posts above theirs.
Of course, none of this would work effectively if some are only posting now and then and others are posting daily.
- When you leave comments make sure it's more than four words which helps boost the algorithm of their post. And it means the comments look far more genuine too - because they are!
- This will also mean that the comment is tailored to the post.
- Don't use generic comments such as 'love it' or a lot of emoticons.
- Tag the person in your comment to make it more personal.
How can you become a member of a pod?
Either start one, be invited to join one or ask if you can join. If you have a gardening Instagram account then I would love to hear from you.
Remember, if you join a pod, make sure you join for the right reasons. You're sharing the love and it's not just about you - it's also about all those in the pod. You're building a community and all, collectively, are helping one another. You must be committed to liking and commenting on every post of each member when notified - by whatever means the Pod is operating.
Want to join my pod?
Comment below with your IG account details or message me via the contact form on this site.